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SEO Executive

Ahmedabad

Company Description

  • PragetX is a software development and digital marketing company based in Ahmedabad.. We provide different types of IT services like Web and App Development, Custom Software Development, ERP Solutions, UI/UX Design, Cloud Solutions and Database Management.

Job Overview

  • We are currently in search of a creative SEO Executive to enhance online visibility, increase website traffic, and establish a strong online presence. The ideal candidate will have a passion for search engine optimization and a proven track record of improving organic search rankings and website traffic. As an SEO Executive, you will play a crucial role in developing and implementing SEO strategies to optimize our client’s websites and maximize their online presence.
    • Role: SEO Executive
    • Experience: 1-2 Years
    • Salary: As per market standard
    • Location: Ahmedabad

Responsibilities

  • Conduct keyword research and analysis to identify relevant search terms and trends.
  • Optimize website content, meta tags, and URL structures to improve search engine rankings.
  • Monitor and analyze website performance using tools, such as Google Analytics, Google Search Console, and SEO monitoring platforms.
  • Identify opportunities for on-page and off-page optimization to enhance website visibility and drive organic traffic.
  • Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and strategies.
  • Stay updated on industry trends, algorithm changes, and best practices in SEO to ensure our clients’ websites remain competitive in search engine results pages (SERPs).
  • Provide regular reporting and analysis of SEO performance metrics to clients and internal stakeholders.

Skills Required

  • Possesses an analytical mindset and excels in data-driven decision-making, enabling effective scoping of projects, resource assessment, and task delegation.
  • Demonstrates proficiency in setting vision and strategy, managing teams, and executing initiatives to achieve objectives.
  • Exhibits excellent written and verbal communication skills for clear articulation of ideas and directives.
  • Highly skilled in utilizing rank-tracking software such as SEMrush, Ahrefs, and Moz to monitor keyword rankings and identify issues across search engines.
  • Expertise in executing and measuring results of various link-building tactics like outreach, guest posting, and partnerships.
  • In-depth knowledge of technical on-page factors including title tags, meta descriptions, image alt text, site architecture, internal linking, page speed, and mobile optimization.
  • Proficient in uncovering new keyword opportunities, analyzing competition, and benchmarking volume and performance using tools like Ahrefs, SEMrush, and Google Keyword Planner.
  • Deep understanding of leveraging Google Analytics for channel analysis, goal conversion tracking, traffic segmentation, identifying landing pages, and more.
  • Technical ability to diagnose and remediate crawl errors, index coverage problems, optimize content for discovery, and address issues via Search Console.
  • Proficiency in mapping out seamless site architecture focused on usability and discoverability based on top-converting -keywords and landing pages.
  • Skilled in developing and managing XML sitemaps for crawling prioritization and enhancing site architecture.
  • Knowledge of scripting languages like Python, R, or Perl to automate manual SEO workflows and analyze/scrape large datasets.

Qualification

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1+ years of experience in managing comprehensive SEO programs